Targeted SEO Strategies That Drive More Calls and Jobs for Local Service Businesses
SEO That Gets You More Local Calls and Jobs
At Linked Capital, we donāt just chase rankings – we build SEO systems that bring you real-world results: more calls, more enquiries, and more booked jobs. Whether youāre an electrician, removalist, pest controller or run another local service business, we tailor your SEO strategy to match how people in your area searchāand what actually converts.
Our campaigns focus on the keywords your ideal clients are using, with suburb-optimised pages and service-specific content that helps you dominate local results. Itās not about vanity metrics – itās about showing up when and where it matters most.
Backed by data, driven by local intent, and built to scale with your business, our SEO approach helps you attract high-intent leads and turn search traffic into paying customers.
Organic Search Expertise
Achieving top rankings on search engine results pages is only part of the equation; how you get there is what truly sets your business apart. At Linked Capital, we specialise in creating tailored SEO strategies designed specifically for local service providersāfrom electricians and plumbers to mortgage brokers and removalists. We donāt just focus on rankingsāwe focus on understanding your business, your audience, and your goals to drive meaningful results that translate into real-world enquiries.
With our expertise, we build campaigns that go beyond surface-level visibility. We create niche landing pages, build authoritative backlinks, and optimise your Google Business Profile to ensure you appear in the right searches at the right time. As your strategic partner, we combine proven frameworks, behavioural insights, and advanced SEO tools to make sure your business earns trustānot just from Google, but from the clients who matter. Our goal is to help you dominate your local area, attract high-value leads, and grow with confidence.
Results That Align With Your Goals
At Linked Capital, we know that success in SEO isnāt just about climbing the ranks on Googleāitās about achieving outcomes that support your specific business goals. Are you attracting local customers who are ready to book a job? Are those visitors turning into calls, enquiries, or bookings? For service-based businesses like electricians, plumbers, mortgage brokers and more, traffic alone isnāt the goalāitās about reaching the right people at the right time.
Our strategies are built from the ground up to align with your services, your location, and the kinds of jobs you want more of. Whether your goal is to generate more emergency callouts, win high-ticket installs, or expand into new suburbs, weāll craft a campaign tailored to your growth targets. Everything we do is backed by data and shaped by real-world performance, so you know your investment is moving the needle.
From improving visibility in your service area to capturing high-intent traffic that converts, Linked Capital is your growth partner. Weāll help you build local authority, attract better clients, and turn search engine interest into real business results.
Essential SEO Pillars
OUR KEY FOCUS AREAS – ON AND OFF THE PAGE
Content
Content is a key factor in search engine rankings, and at Linked Capital, we prioritise quality, originality, and keyword optimisation. We publish one blog post weekly on your website, targeting important search queries to attract leads at the top of the sales funnel. This consistent, fresh content boosts visibility, builds authority, and helps establish your financial services business as a trusted industry leader while driving meaningful results for your SEO strategy.
Web Architecture
Website architecture refers to the structure and organisation of your website, crucial for performance and search rankings. At Linked Capital, we build websites with speed, security (HTTPS), and mobile responsiveness in mind, ensuring a seamless experience across devices.
Our approach includes optimising URL structures, implementing redirects, and managing canonicals to improve navigation and usability. A well-structured website boosts search visibility and delivers an intuitive, user-friendly experience.
Code
The code behind your website is essential for both functionality and SEO success. It enables search engines to understand key elements like titles, descriptions, headings, and overall structure. We focus on optimising your siteās code to ensure itās clean, efficient, and aligned with SEO best practices.
By refining the code, we improve how search engines interpret your content, enhancing your websiteās rankings, organisation, and overall performance for both users and search engines alike.
Trust
Trust is a key factor in a websiteās organic search performance. Itās built through domain authority, quality backlinks, user engagement, and how visitors interact with the site. A strong reputation and authority within your market further enhance trust, improving rankings and visibility. At Linked Capital, we focus on strategies that boost your websiteās credibility and ensure search engines and users view it as a reliable source.
Links
User
The user pillar of SEO focuses on understanding and catering to the needs of your audience. This includes analysing the geographic location of searches, evaluating user experience (UX), and assessing how visitors interact with your website. A key element is user intent, ensuring your web pages align with the purpose behind search queries. By delivering a seamless user experience and content that meets their needs, we help improve rankings and drive highly targeted traffic to your site.
Spin Finance Brokers:
Driving High-Quality Leads for Gold Coast Mortgage Experts
Background
Spin Finance Brokers, led by Principal Broker Brigid Skelton, is a trusted mortgage brokerage based on the Gold Coast. With a focus on personalised service and expert guidance, they specialise in home loans, refinancing, and investment loans, offering tailored solutions to meet each clientās financial needs.
The goal was to enhance their organic visibility, improve local search rankings, and generate a steady stream of high-quality leads. The campaign aimed to position Spin Finance Brokers as the leading choice for mortgage services in the Gold Coast area, leveraging SEO strategies to connect with clients at every stage of their journey.
Campaign Summary
Channels
- SEO:
Focused on optimising on-page elements, link-building, and local SEO to improve Spin Finance Brokersā visibility in the competitive Gold Coast market. - Content:
Developed and published weekly blogs targeting high-intent keywords, designed to drive organic traffic and capture leads at the top of the funnel. - Technical SEO:
Conducted a technical review to address website speed, mobile responsiveness, and URL structure to enhance overall performance.
Objectives
Increase Organic Traffic: Boost organic traffic by 25% over six months by targeting local mortgage-related searches.
Keyword Rankings: Achieve top 5 rankings for high-value keywords like āGold Coast mortgage brokerā and āhome loan refinancing.ā
Lead Generation: Generate a consistent stream of high-quality leads through improved search visibility and targeted content strategies.
Strategy
The strategy revolved around capturing local search traffic for mortgage-related queries
Target Audience Segmentation:
- First-time homebuyers seeking advice and loans.
- Homeowners looking to refinance for better rates.
- Property investors interested in tailored investment loan options.
- Local Gold Coast residents searching for trusted mortgage brokers.
Focused on strategic keyword selection, prioritising terms aligned with user intent, and optimising key landing pages to maximise lead conversions.
Outcomes
The collaboration between Spin Finance Brokers and Linked Capital has delivered exceptional results, establishing them as a leading mortgage brokerage in the Gold Coast region.
Increase in Organic Traffic:
Spin Finance Brokers experienced a 45% increase in organic traffic over six months, with website visits rising from 3,200 to 4,640 per month.
Top 5 Keyword Rankings:
Achieved top 1-3 and top 5 rankings for highly competitive keywords such as “Gold Coast mortgage broker,” “home refinancing experts,” and “investment property loans.”
Front Page Keyword Rankings:
Secured front-page rankings for over 20 targeted local and high-value keywords, significantly boosting visibility in the Gold Coast market.
Content Performance:
Weekly blogs targeting key mortgage and finance queries captured high-intent leads, driving a 30% increase in website engagement and inquiries.
Lead Generation:
Lead inquiries increased by 72%, with a steady flow of high-quality leads entering the sales funnel, contributing to tangible business growth.
Website Optimisation:
Improved technical performance, including faster load times and mobile responsiveness, resulted in a 20% drop in bounce rates and enhanced user experience.
Key Results
INCREASE OF
72%
in qualified leads
TOP 6 POSITIONS FOR
14
High-value mortgage-related keywords
STEADY LEAD GROWTH
+280%
In organic traffic within 6 months
Ready to Elevate Your Business with Proven SEO Results?
Letās Create Your Custom Strategy Today!
Questions We Commonly Get About SEO
How long does it take to see results from SEO?
SEO is a long-term strategy, not an overnight fix. Typically, youāll start seeing noticeable movement within 3ā6 months, with even stronger growth compounding over 6ā12 months.
Whatās included in your monthly SEO service?
Each month I provide blog posts targeting niche keywords, build high-quality backlinks, perform site audits and fixes, optimise your service pages, maintain your Google Business Profile, and send detailed Semrush-powered performance reports.
Do I need to keep doing SEO once I rank on the first page?
Absolutely. SEO isnāt a “set and forget” strategy. Competitors are always trying to outrank you ā ongoing SEO ensures you not only reach the first page but stay there.
How is your SEO different from cheaper agencies?
Many agencies outsource SEO overseas with cookie-cutter strategies. I take a boutique, high-attention approach ā tailoring campaigns to your niche, focusing on what drives real business results, not just vanity rankings.