How Digital Marketing Helps to Grow Your Business

In today’s world, people don’t ask their neighbours for a good mortgage broker anymore – they ask Google.

Whether you’re a mortgage broker, financial advisor, or accountant, your ideal client is already online, searching for answers. The question is: will they find you… or your competitor?

Digital marketing isn’t just a buzzword. It’s the most effective, scalable way to grow your business – and the results speak for themselves. Here’s how it works.

Visibility is Everything: Why You Need to Be Found First

When someone searches “mortgage broker near me” or “best way to refinance my home,” the businesses that show up first get the majority of the clicks. That’s not theory—it’s backed by data.

Digital marketing ensures that your business ranks higher, shows up more often, and becomes the go-to name in your space. It’s about putting your business exactly where your clients are already looking.

SEO: The Long-Term Growth Engine

Search Engine Optimisation (SEO) is how your website climbs to the top of Google -and stays there. Think of it as digital real estate. The better your SEO, the more traffic you get. And more traffic means more leads.

Let’s say you’re a financial advisor in Sydney. By creating helpful, keyword-rich content and optimising your site for terms like “superannuation advice Sydney” or “best retirement plan Australia,” you can attract clients actively searching for your services.

At Linked Capital’s SEO page, we walk through a real-life example of how we helped a mortgage broker rank higher, get found, and grow fast.

Google Ads: Instant Visibility, Immediate Leads

While SEO builds momentum over time, Google Ads delivers results today.

With Google Ads, you can appear at the top of search results in just a few days. You only pay when someone clicks, and you can target ultra-specific searches like:

“First home buyer loan advisor Brisbane”
“Low deposit mortgage Gold Coast”

For example, a mortgage broker with great reviews and a polished website can run an ad targeting “refinance home loan VIC” and start booking leads immediately.

Our Google Ads case study shows exactly how we helped an insurance broker double their leads—and how we can do the same for you.

A Website That Sells While You Sleep

If your website isn’t designed to convert visitors into clients, it’s just an online brochure.

A well-built website should:

Tell people exactly what you offer
Highlight social proof (think: glowing 5-star reviews)
Guide the visitor to take action

For example, a mortgage broker might have service pages for Refinancing, SMSF Loans, and First Home Buyers. Each one should be keyword-optimised, clear, and include a strong call to action—like “Book a Free Strategy Call” or “Get a Fast Quote.”

Digital marketing ensures you’re not just attracting traffic—but converting it into booked appointments.

Want Help Building a System That Works?

Most business owners are great at their service—but struggle with marketing.

That’s where we come in.

At Linked Capital, we help financial service providers dominate Google, attract their ideal clients, and build lead generation systems that run on autopilot.

If you want to grow faster and stop relying on word-of-mouth, we can help you:

✅ Get found by the right people
✅ Attract leads who are ready to buy
✅ Turn your website into a marketing machine