Google Ads Strategies Built to Deliver High-Quality Leads for Aussie Service Businesses

Google Ads Campaigns That Turn Clicks Into Clients

At Linked Capital, we understand the challenges local service businesses face when trying to reach the right customers. That’s why our Google Ads campaigns go beyond just generating clicks – they’re built to attract high-quality leads that actually turn into jobs.

We don’t do cookie-cutter campaigns. Instead, we take the time to understand your business, your goals, and the people you’re trying to reach. Then we build tailored PPC strategies that place your services right where locals are searching. From razor-sharp targeting to smart timing and ad placement, we help you get the most out of every dollar spent.

Why Do Local Service Businesses Choose Linked Capital for Google Ads?

In competitive local markets, standing out means more than just being online – you need a strategy built for how real customers search and book. We take the time to understand your business, your ideal client, and your local service area to craft campaigns that actually convert. Our deep knowledge of what works for tradies, mobile services, and home-based businesses means your ads reach the right people at the right time. With a focus on measurable growth and real ROI, we help you stay fully booked – not just visible.

Core Pillars of High-Performance Google Ads

Proven Strategies to Drive Leads and Maximise ROI for Local Service Businesses

Precise Audience Targeting

We use advanced targeting to get your ads in front of the right locals – people actively searching for your exact service. By refining based on location, device, and search intent, we ensure every click has a high chance of converting into a booked job.

Keyword Strategy

A smart keyword strategy is key to getting real results. We focus on high-intent phrases like “electrician near me” or “emergency plumber Brisbane,” while filtering out irrelevant terms with negative keywords to stretch your budget and maximise ROI.

Compelling Ad Copy

We write ad copy that speaks to real customer needs – fast service, trust, clear pricing, and availability. By highlighting your unique value and making it easy for people to act, we help you stand out from competitors and turn clicks into calls.

Landing Page Optimisation

Sending traffic to a page isn’t enough – it has to convert. We guide you on how to optimise your landing pages with clear CTAs, trust signals, and mobile-friendly design that encourages people to call or request a quote on the spot.

Trust and Compliance

Whether you’re a solo tradie or part of a growing team, people want to know they can trust you. We build that trust with testimonials, reviews, and clear messaging that makes your business look professional, reliable, and easy to choose.

Data-Driven Optimisation

We don’t set and forget. We constantly monitor performance, run A/B tests, and refine your campaign so you’re always getting better results. This means more leads, lower costs, and a campaign that evolves with your business.

AB Phillips

Driving High-Quality Leads for Gold Coast Mortgage Experts

Background

AB Phillips, led by CEO Troy Mansell, is a leading insurance and risk management provider with over 45 years of experience. Known for their expertise and commitment to ensuring clients are “really covered,” AB Phillips offers tailored insurance solutions for businesses of all sizes across a variety of industries. From workers’ compensation to professional indemnity and specialised industry coverage, they are trusted by over 13,000 clients nationwide.

The goal of the campaign was to increase their visibility online, drive high-quality leads, and position AB Phillips as the go-to choice for business insurance solutions. By leveraging Google Ads, the focus was on reaching businesses actively searching for tailored insurance coverage while highlighting AB Phillips’ unique value proposition and industry expertise.

Campaign Summary

Objectives

Increase High-Quality Leads: Generate a 40% increase in qualified leads for AB Phillips’ insurance and risk management services within six months.
Boost Conversion Rates: Improve click-to-lead conversion rates by optimising ad campaigns and consulting on landing page effectiveness.
Expand Reach in Key Industries: Target niche industries such as construction, financial planning, and early learning centres to increase visibility and inquiries.

Strategy

The campaign focused on leveraging Google Search Ads to capture high-intent traffic searching for business insurance and risk management solutions.

Target Audience Segmentation: Ads were tailored to small businesses, sole traders, and corporate enterprises actively seeking coverage for specific needs like workers’ compensation, professional indemnity, and niche industry insurance.
Keyword Optimisation: Developed an industry-specific keyword strategy to target terms such as “business insurance for construction,” “workers compensation solutions,” and “tailored professional indemnity.”
Consulting on Landing Pages: Provided recommendations to optimise AB Phillips’ landing pages with clear CTAs, trust signals, and streamlined user experiences, ensuring clicks translated into inquiries.
Ongoing Campaign Optimisation: Monitored performance data and adjusted bids, keywords, and ad copy to maximise ROI and ensure continuous improvement throughout the campaign.

Outcomes

The collaboration between AB Phillips and Linked Capital delivered significant results, establishing AB Phillips as a leader in tailored insurance solutions.

Increase in High-Quality Leads: Achieved a 45% increase in qualified inquiries, with a steady flow of new prospects across targeted industries.
Improved Conversion Rates: Conversion rates improved by 30%, driven by optimised ads and landing pages.
Industry-Specific Reach: Secured top 3 ad placements for high-value keywords in key industries, such as “construction business insurance” and “professional indemnity for financial planners.”
Enhanced ROI: The campaign achieved a 4:1 return on ad spend, with every dollar invested generating measurable business growth.

Key Results

INCREASE OF

60%

In qualified leads within 6 months

TOP 3 POSITIONS FOR

15+

High-value industry-specific search terms

IMPROVED ROI

4:1

Return on ad spend across campaigns

Ready to Generate High-Quality Leads with Targeted Google Ads?

Let’s Build a Campaign That Delivers Real Results for Your Business!

Questions We Commonly Get About Google Ads

How quickly can Google Ads start generating leads?

Unlike SEO, Google Ads can start driving qualified traffic to your site almost immediately. Most campaigns begin generating leads within the first 3-5 days after launch.

How much should I budget for Google Ads each month?

It depends on your goals and industry. For most local services, I typically recommend a starting ad spend of at least $1,000–$2,000 per month to compete effectively and generate consistent high-quality leads.

What makes your Google Ads management different?

I specialise in hyper-targeted, niche-specific campaigns for your industry. Instead of casting a wide net, I focus on tightly aligned keywords, landing pages, and ads that speak directly to your ideal clients — reducing wasted spend and increasing conversion rates.

Can I pause or change my Google Ads campaigns anytime?

Yes, Google Ads is flexible. You can pause, adjust budgets, or refine targeting at any time. I provide transparent reporting and recommendations to continually optimise performance based on real results.