Google Ads Strategies Driven by Data and Psychology to Deliver High-Quality Leads for Financial Services

Google Ads Campaigns That Turn Clicks Into Clients

At Linked Capital, we understand the unique challenges financial service providers face in reaching their ideal clients. That’s why our Google Ads campaigns are built to do more than just drive traffic—they’re designed to deliver high-value leads that convert into lasting clients.

We don’t believe in a one-size-fits-all approach. Instead, we take the time to understand your business, your goals, and your audience, crafting tailored PPC campaigns that position your services right where your clients are searching. From capturing attention with precise targeting to ensuring your ads appear at the perfect moment, we help financial professionals maximise their return on every dollar spent.

Why Do Financial Service Providers Choose Linked Capital for Google Ads?

In the highly competitive finance industry, standing out requires a tailored approach. We take the time to understand your business, audience, and objectives to craft campaigns that deliver meaningful results. Our expertise in financial marketing ensures your ads connect with the right clients, highlighting your services as trusted solutions. With a focus on driving growth and maximising ROI, we help you achieve measurable success in a crowded marketplace.

Core Pillars of High-Performance PPC

Proven Strategies to Drive Leads and Maximise ROI for Financial Services

Precise Audience Targeting

Reaching the right audience is critical for financial service providers. We leverage advanced targeting tools to identify and engage high-value prospects based on demographics, location, and interests. By honing in on potential clients actively searching for financial solutions, we ensure your ads deliver meaningful engagement and drive qualified leads.

Keyword Strategy

A robust keyword strategy is the foundation of effective PPC. We focus on high-intent and long-tail keywords tailored to financial services, ensuring your ads appear at the right moment. By filtering out irrelevant terms with negative keywords, we maximise your ad spend’s efficiency and connect you with prospects ready to take action.

Compelling Ad Copy

Your ads need to build trust and inspire action. We craft compelling, targeted copy that speaks directly to client needs, highlighting your key benefits and solutions. By addressing pain points and providing clear calls to action, our ads cut through the competition, driving clicks and positioning your brand as a trusted financial expert.

Landing Page Optimisation

We provide expert guidance to help you optimise your landing pages for maximum conversions. By advising on clear CTAs, trust signals, and user-focused content, we ensure your pages are designed to turn clicks into high-value inquiries. Our insights help align your landing pages with campaign goals, driving better results and higher ROI.

Trust and Compliance

Trust is essential in the financial industry. We incorporate trust-building elements like certifications, testimonials, and transparent messaging while ensuring your ads comply with advertising regulations. This approach reinforces your credibility and helps establish your business as a reliable partner for clients.

Data-Driven Optimisation

Success doesn’t stop at launching a campaign. We continuously monitor performance data to refine targeting, messaging, and strategies. Through detailed analysis and A/B testing, we ensure your campaigns stay effective, adapt to market trends, and consistently deliver the best return on your investment.

AB Phillips

Driving High-Quality Leads for Gold Coast Mortgage Experts

Background

AB Phillips, led by CEO Troy Mansell, is a leading insurance and risk management provider with over 45 years of experience. Known for their expertise and commitment to ensuring clients are “really covered,” AB Phillips offers tailored insurance solutions for businesses of all sizes across a variety of industries. From workers’ compensation to professional indemnity and specialised industry coverage, they are trusted by over 13,000 clients nationwide.

The goal of the campaign was to increase their visibility online, drive high-quality leads, and position AB Phillips as the go-to choice for business insurance solutions. By leveraging Google Ads, the focus was on reaching businesses actively searching for tailored insurance coverage while highlighting AB Phillips’ unique value proposition and industry expertise.

Campaign Summary

Objectives

Increase High-Quality Leads: Generate a 40% increase in qualified leads for AB Phillips’ insurance and risk management services within six months.
Boost Conversion Rates: Improve click-to-lead conversion rates by optimising ad campaigns and consulting on landing page effectiveness.
Expand Reach in Key Industries: Target niche industries such as construction, financial planning, and early learning centres to increase visibility and inquiries.

Strategy

The campaign focused on leveraging Google Search Ads to capture high-intent traffic searching for business insurance and risk management solutions.

Target Audience Segmentation: Ads were tailored to small businesses, sole traders, and corporate enterprises actively seeking coverage for specific needs like workers’ compensation, professional indemnity, and niche industry insurance.
Keyword Optimisation: Developed an industry-specific keyword strategy to target terms such as “business insurance for construction,” “workers compensation solutions,” and “tailored professional indemnity.”
Consulting on Landing Pages: Provided recommendations to optimise AB Phillips’ landing pages with clear CTAs, trust signals, and streamlined user experiences, ensuring clicks translated into inquiries.
Ongoing Campaign Optimisation: Monitored performance data and adjusted bids, keywords, and ad copy to maximise ROI and ensure continuous improvement throughout the campaign.

Outcomes

The collaboration between AB Phillips and Linked Capital delivered significant results, establishing AB Phillips as a leader in tailored insurance solutions.

Increase in High-Quality Leads: Achieved a 45% increase in qualified inquiries, with a steady flow of new prospects across targeted industries.
Improved Conversion Rates: Conversion rates improved by 30%, driven by optimised ads and landing pages.
Industry-Specific Reach: Secured top 3 ad placements for high-value keywords in key industries, such as “construction business insurance” and “professional indemnity for financial planners.”
Enhanced ROI: The campaign achieved a 4:1 return on ad spend, with every dollar invested generating measurable business growth.

Key Results

INCREASE OF

60%

In qualified leads within 6 months

TOP 3 POSITIONS FOR

15+

High-value industry-specific search terms

IMPROVED ROI

4:1

Return on ad spend across campaigns